Luxury service training and AI coaching in Singapore

Académie de Bernadac trains the retail, hospitality and F&B teams of luxury maisons and hotels in Singapore, where the house develops its activity in South-East Asia. Training takes place on site, in English, Chinese or French, and AdB-AI keeps teams practising every day, with data hosted in line with Singapore’s PDPA.

Your situation in Singapore

A regional hub, and a standard to carry across the region

Many maisons and hotel groups lead South-East Asia from Singapore. The standard defined here has to be performed the same way in every market, by multicultural teams serving clients from around the world.

  • In the region

    The same collection is presented differently in every country.

  • With international clients

    Clients arrive from all over Asia and beyond, each with their own codes.

  • With new hires

    A competitive job market brings frequent arrivals to train.

Our work in Singapore

Clients and projects

[PLACEHOLDER: Singapore clients, projects or a local case study, to be supplied by Guillaume]

What we offer in Singapore

Training on site, practice every day

  • Corporate training

    Our six programmes, delivered in your boutique, hotel or restaurant: luxury retail sales, clienteling, hospitality and butler service, F&B service, luxury mindset and school workshops.

  • AdB-AI across the region

    One standard, rehearsed by every team in its own language, with data hosted in line with PDPA for South-East Asia.

  • VIP events

    High jewellery styling, table manners, wine etiquette and more, hosted in your boutique to bring clients in and bring them back.

In the Singapore press

Featured in The Business Times

The Business Times, Singapore, covered Académie de Bernadac’s etiquette teaching in 2019.

Questions

Training in Singapore: questions

Does Académie de Bernadac train teams in Singapore?

Yes. Académie de Bernadac has trained teams in Singapore, where it develops its activity in South-East Asia, and comes on site to your boutiques, hotels and restaurants.

Where is AdB-AI data hosted for Singapore clients?

AdB-AI data is hosted where it is best for each client and in line with local law, compliant with PDPA for South-East Asia. The client owns its data.

Can one programme cover several South-East Asian markets?

Yes. Our trainers come on site wherever your teams are, and AdB-AI lets every market rehearse the same standard in its own language.

Ready to begin

Let’s design your programme

Tell us about your brand, your teams and what you would like to change. Our team replies within two business days.