AdB-AI · AI coaching for luxury teams

AI role-play coaching for luxury sales and service teams

AdB-AI is the AI coaching platform created by Académie de Bernadac for luxury sales and service teams. Staff rehearse real client encounters with an interactive avatar on their phone and receive instant feedback, while managers follow progress against sales results. Built on each brand’s standard, it can be live worldwide in two weeks.

Your situation

Training fades when the trainer leaves

A good workshop changes how people work for a few weeks. Then habit, turnover and busy days take over, and the standard drifts back.

  • After the workshop

    There is no safe place to rehearse a difficult client before meeting one.

  • With new hires

    They join every month, long after the last training session.

  • Across markets

    Each country trains in its own way, in its own language.

  • For managers

    No one can see who practises, and who is struggling.

How it works

Select a scenario. Practise. Track and improve.

  1. 01

    Select a scenario

    The learner chooses a real-world situation, such as “The Tired Traveller”, built on your brand standard.

  2. 02

    Practise with the avatar

    An interactive avatar plays the client in real time. The learner speaks, as they would in the boutique or at the front desk, and rehearses tone, words and etiquette.

  3. 03

    Track and improve

    Instant results, a detailed analysis and suggestions follow every session. Managers see each person’s progress and recommend the next practice.

AdB-AI practice screen: an avatar playing a hotel guest who is unhappy with the event facilities, with mood and grading gauges
A practice session on the phone

Why AdB-AI

A century of savoir-faire, practised every day

  • Personalised

    Scenarios built on your brand standard, your products and your procedures. Each person practises at their own pace, one to one, without the pressure of a live client.

  • Scalable

    From one boutique to a whole network, in the teams’ own language, and deployable worldwide. New content follows your collections, procedures and new hires.

  • Measurable

    Transparent data on who practises, how often and how well, with learning paths per person and progress followed against sales results.

Results with AdB-AI

What clients have measured

  • −50%Onboarding timeA luxury hotel, after six months of AdB-AI
  • +30%Team retentionThe same hotel, over the same period
  • +15%RevenueA Hong Kong jewellery group, with training and AdB-AI
  • 92%SatisfactionShare of AdB-AI users who say they are satisfied

Example scenarios

The situations your teams meet, rehearsed before they happen

Each library is built on your brand standard.

Luxury retail

The Just-Browsing Client
“I’m just looking.” Turn the visit into a conversation, without pushing.
The Second Thought
“I’ll think about it.” Handle the hesitation and keep the relationship.
The Collector
A client wearing a limited-edition watch. Open the sale from their world.

Hotels

The Tired Traveller
A late, tired arrival. A calm, quick welcome and a graceful waiting ritual.
The Displeased VIP
An important guest, unhappy in public. De-escalate, apologise, repair.
The Influencer at the Door
A blogger filming and looking for faults. Stay elegant on camera.

Food & beverage

The Allergy at Table Six
A last-minute allergy. Reassure the guest and coordinate the kitchen.
The Uncertain Host
A business dinner host unsure about the wine. Advise without embarrassing.
The Wrong Dish
The wrong plate is served. Recover with elegance.

For managers

See who practises, how well, and where to help

The manager dashboard follows each person, team and boutique: missions completed, grades and skills, activity over time, when people train, and the items that need attention.

AdB-AI manager dashboard showing people connected, active learners, mission sessions, average score, activity over time, a training heatmap and a list of items that need attention
The AdB-AI manager dashboard. Illustrative data.

In your teams’ own language

AdB-AI is available in:

  • English
  • Mandarin
  • Cantonese
  • Japanese
  • Thai
  • French
  • Spanish
  • German

And more on request.

Your data, hosted where it should be

AdB-AI can be deployed worldwide. Data is hosted where it is best for you and in line with local law: in China for China, compliant with PDPA for South-East Asia, compliant with the GDPR for Europe. Your company owns its data.

Teams use AdB-AI on WeCom, WeChat or a web browser, as SaaS or in a private cloud.

Two ways to start

AdB-AI on its own, or with our trainers

AdB-AI

The platform on its own

  • Set up and launched in two weeks; longer for bespoke scenario libraries
  • Scenarios built on your brand standard
  • One-to-one role play and Q&A practice on mobile
  • Reports for staff and for management
  • New content as you need it: collections, procedures, new hires
  • On WeCom, WeChat or a browser; SaaS or private cloud

AdB-AI with in-person training

The hybrid programme

  • A diagnosis of your teams and your standard
  • A workshop of about one day with an Académie de Bernadac trainer
  • Daily practice on AdB-AI
  • Tracking, then scale-up
  • Starts with a pilot of about two months in selected stores, with agreed KPIs
  • Then an annual programme, rolled out region by region

Questions

AdB-AI: frequently asked questions

What is AdB-AI?

AdB-AI is an AI coaching platform for luxury sales and service teams, created by Académie de Bernadac. Staff practise real client situations with an interactive avatar, receive instant feedback, and managers follow progress per person and per store.

How long does it take to launch AdB-AI?

AdB-AI can be set up and launched in two weeks. Bespoke scenario libraries built from your own procedures take longer.

Can we use AdB-AI without in-person training?

Yes. AdB-AI can be bought on its own, or combined with in-person training by Académie de Bernadac in a hybrid programme.

In which languages is AdB-AI available?

English, Mandarin, Cantonese, Japanese, Thai, French, Spanish and German, and more on request.

Where is AdB-AI data hosted?

Where it is best for each client and in line with local law: in China for China, compliant with PDPA for South-East Asia and with the GDPR for Europe. The client owns its data.

On which devices does AdB-AI work?

On mobile phones, through WeCom, WeChat or a web browser. It is available as SaaS or in a private cloud.

See it for yourself

Book an AdB-AI demo

We show you AdB-AI with scenarios from your sector, and how it could work with your brand standard.