Corporate Training · Programme 03
Butler, concierge and luxury hospitality training
Hospitality, Butler, Concierge is Académie de Bernadac’s training programme for luxury hotels and private residences. It covers the full repertoire of butler, concierge and guest-experience craft, from service standards and table setting to garment care and complaint handling, taught on-site by trainers with five-star operational careers.
Your situation
Procedures cover the usual. Guests remember the unusual.
Your standard operating procedures are clear. The moments guests talk about afterwards are rarely in them.
Before opening
A team recruited in weeks, guests who expect the standard from the first night.
At arrival
A late, tired guest needs calm and speed, not the full welcome script.
In the suite
Butlers know the tasks. Anticipating the guest is what makes the service personal.
When it goes wrong
An important guest is unhappy, in public, and everyone is watching.
What your teams learn
The full repertoire of butler and guest-experience craft
For hotels and private residences, delivered by trainers who have run five-star operations themselves.
- The art and philosophy of butler service
- Roles, responsibilities and service standards
- Housekeeping principles and the art of bed-making
- Elegant table setting techniques
- Formal service protocols and sequence of service
- Wine service fundamentals and presentation
- Afternoon tea ceremony and execution
- Packing, unpacking and luxury garment care
- Professional laundry handling
- Emotional composure in service
- Crisis and complaint handling
- Bespoke, anticipatory service
Format
- WhereIn your hotel or residence, wherever your teams are
- DurationFrom half a day to one week, built on demand
- LanguagesChinese, English, French; others on request
- After the trainingYour procedures and difficult situations as practice scenarios on AdB-AI
Client result
A luxury hotel opening
- Challenge
- A luxury hotel of a major international group, in a century-old building, wanted to set the service benchmark in its market from day one. Teams knew the procedures but applied them unevenly.
- What we did
- Three days of training by audience, including a butler track covering the guest journey from the day before arrival to after departure, a signature gesture for the hotel, then six months of AdB-AI practice.
- Result
- −50% · +30%Onboarding time halved and staff retention up 30%. Read the case study
Questions
Butler and hospitality training: questions
Who is the hospitality and butler programme for?
Butlers, concierges, front office, guest relations and housekeeping teams of luxury hotels, serviced residences and private residences, as well as their supervisors.
Can you train a team before a hotel opening?
Yes. For a recent luxury hotel opening, Académie de Bernadac worked from the hotel’s procedures, completed them where delicate situations were not covered, and trained each audience separately before guests arrived.
Is the training based on our brand standards?
Always. The programme starts from your group’s standards and your hotel’s identity. A signature gesture or welcome ritual can be created for your property.
How long does it last?
From half a day to one week, depending on the audiences and objectives. Longer programmes lead to AdB certification recognised by AIPE.
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Ready to begin
Let’s design your programme
Tell us about your brand, your teams and what you would like to change. Our team replies within two business days.