Corporate Training · AdB-AI · Since 1926
Reveal your outstanding self.
Your situation
Every maison and hotel has defined its standard. The difference lies in how each member of your team performs it, with each client, day after day. Yet training fades, teams change, and new openings cannot wait.
In the boutique
Same collection, same footfall, different results from one boutique to the next.
In the hotel
The audit comes back each year with the same findings.
After the training
Three months later, turnover and habit have taken what was learned.
On opening day
A team recruited in weeks, clients who expect the house standard at once.
Académie de Bernadac is a French house of luxury service training and the creator of AdB-AI. Its savoir-faire comes from the de Bernadac family, who taught etiquette at the Royal Court of Morocco from 1926. Today, more than 40,000 participants from over 150 maisons, in more than 100 cities, have trained with us.
We train your teams in person, then between sessions with AdB-AI, our AI coach that lets them rehearse real client encounters, in their own language.
01 · On-site training
Programmes in luxury retail sales, clienteling, hospitality and F&B service, built on our 3D method: we Diagnose your teams’ reality, Deliver bespoke training in your boutique, hotel or restaurant, and Deepen it so it lasts. Led by trainers who have served luxury clients themselves.
02 · AI coaching
AdB-AI is our AI coach that lets your teams rehearse real client encounters, anytime and without pressure. An interactive avatar plays the client, each session ends with instant feedback, and managers follow each person’s progress against sales results. Built on your brand standard, in your teams’ own language, on its own or alongside our training. Ready in two weeks.
Results with AdB-AI
Onboarding time and team retention: a luxury hotel after six months of AdB-AI. Revenue: a Hong Kong jewellery group. Satisfaction: share of AdB-AI users who say they are satisfied. Read the case studies
How a programme works
01
Your standard comes first. Mystery shopper visits scored against a service rubric, conversations with staff and managers, client surveys and a competency gap analysis show where the gap really is.
02
On-site training in your boutique, hotel or restaurant, built on your brand DNA: role play, masterclasses and real-time coaching on the situations your teams meet every day. AIPE certification available.
03
After the workshop, the standard lives on: checklists and recap decks, a trainer-staffed Q&A window, brand micro-videos, and daily practice on AdB-AI.
Why maisons and hotels choose Académie de Bernadac
The standard your teams learn in person is the one they rehearse on AdB-AI. One method, one partner, no handover between suppliers.
We are a family house ourselves, carrying French savoir-faire since 1926. Our trainers come from careers in luxury retail and five-star hotels: they share your codes and speak your language.
Trainers from international backgrounds teach your standard with the right cultural codes for each market. Participants earn AdB certification, recognised by AIPE on longer programmes and verifiable by serial number. AdB-AI data is hosted by region, whether in Asia, Europe or elsewhere, in line with local law.
For your clients, and for individuals
In-boutique client experiences that drive sales: high jewellery styling, wine, perfume and more, hosted in your boutique, hotel or private venue to bring clients in, keep them longer and bring them back.
One-to-one coaching in etiquette and presence, and a train-the-trainer track leading to AdB certification recognised by AIPE.
Trusted by
Training delivered in Singapore · Hong Kong · Vietnam · Thailand · Malaysia · Korea · Taiwan · China · France
The house
From 1926, and throughout the reign of Mohammed V, the French family de Bernadac taught manners and protocol to the children of the Royal Court of Morocco. In 2014, Académie de Bernadac carried this heritage to Shanghai, and from there to maisons and hotels worldwide.
Today, our faculty brings together trainers from international backgrounds, shaped by careers across leading luxury and hospitality companies.
In the media
Corporate training · AdB-AI · VIP events
Tell us about your teams, your markets and what you would like to change. Our team replies within two business days.
Prefer email? info@acdebernadac.com
