Luxury service training and AI coaching in Hong Kong

Académie de Bernadac trains the retail, hospitality and F&B teams of luxury maisons and hotels in Hong Kong, on site, in Chinese, English or French, and keeps them practising with AdB-AI, available in Cantonese. A major Hong Kong jewellery group grew its revenue by 15% after our training and AdB-AI practice.

Your situation in Hong Kong

One afternoon, three languages, three sets of expectations

A Hong Kong boutique or hotel may welcome local clients, visitors from mainland China and international travellers within the same hour. Each expects the house standard, in their own language and with their own codes.

  • On the shop floor

    Clients often know the collection as well as the newest associate.

  • At the front desk

    Guests switch between Cantonese, Mandarin and English, and expect the team to follow.

  • In the team

    Busy floors and long hours leave little time to train.

A Hong Kong client

A jewellery group moves upmarket

Challenge
A major Hong Kong jewellery group with a large store network in Greater China wanted an in-store experience that matched its move upmarket. Mystery visits showed a transactional journey.
What we did
A diagnosis, two days of training on luxury codes and an 8-step ritualised sales journey, then demonstration videos, self-assessment grids and AdB-AI practice for each salesperson.
Result
+15%Revenue up 15%, with associates able to sell better and at higher value. Read the case study

What we offer in Hong Kong

Training on site, practice every day

  • Corporate training

    Our six programmes, delivered in your boutique, hotel or restaurant: luxury retail sales, clienteling, hospitality and butler service, F&B service, luxury mindset and school workshops.

  • AdB-AI in Cantonese

    Your teams rehearse client encounters with an AI avatar in Cantonese, Mandarin or English, and managers follow progress per person and per store.

  • VIP events

    High jewellery styling, table manners, wine etiquette and more, hosted in your boutique to bring clients in and bring them back.

In the Hong Kong press

Featured in the South China Morning Post

The South China Morning Post has covered Académie de Bernadac three times since 2018, including a profile of its founder, Guillaume Rué de Bernadac.

Questions

Training in Hong Kong: questions

Does Académie de Bernadac train teams in Hong Kong?

Yes. Académie de Bernadac has trained teams in Hong Kong and comes on site to your boutiques, hotels and restaurants there.

In which languages do you train in Hong Kong?

Training is delivered in Chinese, English or French, and other languages on request. AdB-AI is also available in Cantonese.

How quickly can a programme start in Hong Kong?

Within a few days or the same week, depending on the preparation your programme needs. AdB-AI can be launched in two weeks.

Ready to begin

Let’s design your programme

Tell us about your brand, your teams and what you would like to change. Our team replies within two business days.